The 2021 Home Depot RETOOL YOUR SCHOOL Grant Program (“Program”) is designed by Home Depot Store Support, Inc. (“Sponsor” or “Home Depot”) to encourage and recognize innovative projects that contribute to the campuses of accredited Historically Black Colleges and Universities (“HBCUs”).
Accredited HBCUs (“Respondents”) are invited to submit proposals for projects (“Proposals”) in accordance with the requirements set forth below.
Grant Funds & Campaign of the Year Award Thirty (30) Campus improvement awards (“CIA Grants”) ranging between the amounts $20,000 - $75,000 USD each will be awarded to each of the winning schools in the three (3) CU Clusters (as defined below) (i.e. total of thirty (30) CIA Grants of varying amounts defined above). The Campaign of the Year award can be awarded to a participating school that is awarded the CIA Grant in addition. Schools outside of the thirty (30) grant recipients may win Campaign of the Year, if they do the number of grant recipients increases to thirty-one (31).
CIA Grants will be awarded to Respondents on or about April 14, 2021, Please note that these dates are subject to change. Winning CIA Respondents are hereinafter collectively referred to as “Grantees”. Grantees can receive only one CIA Grant.
The CIA Grants, (collectively referred to as the “Grants”), will total $1,000,000 USD. All Grantees must execute their projects on or before December 31, 2020 unless an extension approval is granted by Sponsor. Any extension approval shall be in Sponsor’s sole discretion.
All Sponsor provided hashtags can be found by visiting www.retoolyourschool.com (the “Site”).
Program Official Entry On December 15, 2020, Sponsor will send an electronic mail communication to the President and school contacts (“School Administrator”) from its list of Respondents soliciting their consideration to participate in the Program (the “eBlast”). The eBlast will contain a link which will direct the Respondent to a personalized webpage wherein the Respondent can choose to opt-in to the Program and complete the Program application. If a Respondent School Administrator does not receive the eBlast and wishes to apply to the Program, they should contact the Retool Your School line at 404-904-8724.
Within the application, a School Administrator must provide primary contact information and the official school logo to be included on the website for voting. Any questions regarding the application, should be directed to the Retool Your School hotline at 404-904-8724. Applications must be submitted between December 28, 2020 at 12:00 a.m. (midnight) EST and February 12, 2021 at 11:59 p.m. EST. By entering the Program, Respondents are included in the HBCU Online Voting Challenge (described below).
Respondents must meet the following criteria at the time of Program entry and throughout administration of the Grants:
a. Have accredited HBCU status, as determined by the U.S. Department of Education.
b. Have a tax identification number. Void where prohibited.
c. **SPECIAL NOTE FOR 2020 PROGRAM WINNERS - **Winners of CIA Grants for the 2020 Program are eligible to participate in the 2021 Program ONLY if (1) they provide proof of a completed project and submit completion status photos of 2020 implementation or (b) obtain extension approval to complete their 2020 project by December 31, 2020 and provide proof of the extension by February 1, 2021.
d. Respondents must have access to the internet and a valid email address to participate.
WEEKLY VOTING INCENTIVES
Voting Week 1: Orientation (2/15 – 2/21)
Get 10,000 extra votes by recruiting your HBCU to help Retool Your School reach 5,000 followers on both Twitter and Instagram.
All HBCUs participating in the Retool Your School Program will receive 10,000 votes if, by 11:59 PM on Sunday, February 21, 2021, Retool Your School’s (@HomeDepotRetool) Twitter and Instagram accounts each have at least 5,000 followers.
Voting Week 2: Homecoming (2/22 – 2/28)
25,000 additional votes will go to each participating HBCU that gets three alumni to share a 10-second video urging their school constituents to vote.
Each HBCU participating in this Challenge will receive a maximum of 25,000 votes if, by 11:59 PM on Sunday, February 28, 2021, a minimum of three alumni from each participating school will have posted a 10-second or longer video on their personal Twitter or Instagram accounts. To be eligible, alumni must include in their videos:
- A verbal mention of voting (e.g. “Go vote,” “Vote now,” etc.)
- A verbal mention of their alma mater And must include all of the following in their social media captions:
- Your HBCU’s designated hashtag (found on RetoolYourSchool.com)
Voting Week 3: Finals (3/1-3/7)
Earn 50,000 extra votes when your HBCU administrator submits its Campus Improvement Proposal from March 1 to March 7. Metric
Each HBCU participating in this Challenge will receive 50,000 votes if, by 11:59 PM on Sunday, March 7, 2021, authorized administrators from participating schools will have submitted their Campus Improvement Award Proposals via web portal. Authorized administrators should already have access to their respective web portals via their school’s personalized opt-in URL (sent via email).
Voting Week 4: Graduation (3/8-3/14)
Participating HBCUs can get 100,000 extra votes when they share 15-second videos of a school administrator urging constituents to vote on their HBCU’s official Twitter or Instagram account.
Each HBCU participating in this Challenge will receive 50,000 votes if, by 11:59 PM on Sunday, March 14, 2021, each participating School will have posted a 15-second or longer video featuring an administrator urging their school constituents to vote on the school’s official Twitter or Instagram accounts. To be eligible, administrators must include in their videos:
- A verbal mention of voting (e.g. “Go vote,” “Vote now,” etc.)
- A verbal mention of their HBCU’s name And HBCUs must include all of the following in their social media posts:
ONLINE VOTING CHALLENGE
Respondents that enter the Program by the listed deadline will compete for the most online votes via the Site, social media and designated sponsor events. The top ten (10) schools per cluster with the most votes will move forward in the Program to submit a proposal for one of the thirty (30) available CIA Grants. To better equalize each Respondent’s opportunity to submit a Proposal, the Program has adopted a “Cluster System,” as explained below. Please carefully review this Online Voting Challenge section to understand how Respondent’s Cumulative Voting Score may be impacted.
Under the Cluster System, each accredited HBCU is assigned to one of three groups (“Clusters”) based on school size/enrollment data. Respondents will be divided into the following three Clusters (“Cluster Assignment”):
Cluster 1, which includes those Respondents with a student enrollment of 4,000 or more;
Cluster 2, which includes those Respondents with a student enrollment between 1,201 and 3,999; and
Cluster 3, which includes those Respondents with a student enrollment of 1,200 or less.
Sponsor will make Cluster Assignments using data provided on the online application and National Center for Education Statistics. Sponsor reserves right to request enrollment verification. Sponsor also reserves the right, in its sole discretion, to modify the Cluster Assignment criteria listed above (via increase or decrease of the necessary student enrollment figures of a Cluster or Clusters) based on the total number of Respondents, toward fulfilling the goal of better equalizing the CIA Grant selection chances amongst the Respondents.
Online voting will begin February 15 , 2021 , at 12:00 a.m. (midnight) EST and end March 15, 2021, at 11:59 p.m. EST (“Voting Period”). During the Voting Period, visitors to www.retoolyourschool.com (the “Site”) will have an opportunity to vote for their favorite participating HBCUs. Site votes are cumulative (i.e., they reflect all votes from the beginning of the Voting Period). Online voting will be unlimited during the Voting Period through the Site. Please note, all votes are subject to Sponsor verification.
Respondents will also accumulate votes via social media (“Social Media Votes”). Social Media Votes are defined as those votes that use the school’s unique designated hashtag on Twitter, and/or Instagram. Photos submitted via social media must not be lewd or offensive in nature. The user’s account must be public in order for the vote to be counted. Neither Instagram nor Twitter is a sponsor of this Program and does not endorse or otherwise have anything to do with this Program.
Special Bonus Vote periods may be made available at the sole discretion of Sponsor.
There will be no manual voting this year due to the cancellation of Sponsored events in response to the COVID-19 pandemic.
Each Respondent’s votes received via the Site, social media votes from the Voting Period, and Manual Votes will be combined to determine that school’s total online voting score (the “Cumulative Online Voting Score”). The Cumulative Voting Score will be posted on the Site based on Cluster Assignment. On or about April 14 2021, the top ten (10) Cumulative Voting Score recipients per Cluster will be invited to submit a Proposal. Respondents eligible to submit a Proposal will be notified in writing. Sponsors reserve the right to verify final Cumulative Voting Scores prior to inviting the top thirty (30) Respondents to participate in the Proposal phase (as set forth more fully below). Sponsors final determination of verified Cumulative Voting Scores is final.
All votes are subject to Sponsor verification. Once Respondents are invited to move forward in the Program, all proposals must be submitted based on instructions listed below.
Any Respondent or individual who, at the sole discretion of Sponsor, abuses or benefits from the abuse of the voting process in any way, including, without limitation, mass robotic voting, scheduled voting, scheduled votes, votes generated by a script or macro, use of automated devices or the use of multiple voter or email accounts or other fraudulent means, as determined by Sponsor, may be disqualified from the Program or from further voting, and may have all of their prior votes disqualified. Individuals who abuse the voting process to benefit any Respondent, but do so without direction, request, authority, or other indicia of approval from the benefiting Respondent, in Sponsor’s sole discretion, may still subject any such Respondent to disqualification. Accordingly, all Respondents are strongly encouraged to regularly caution their supporters against voting abuses of any kind.
PROPOSAL SUBMISSION INSTRUCTIONS
a. IMPORTANT NOTICE: ALL TIMES PROVIDED IN THESE RULES ARE EASTERN STANDARD TIMES IN THE U.S.A. RESPONDENTS ARE RESPONSIBLE FOR DETERMINING THE CORRESPONDING TIME ZONE IN THEIR RESPECTIVE JURISDICTIONS.
b. Please note, this phase is only applicable to the top ten (10) vote receivers per cluster.
c. On or about April 10, 2021, an eBlast will be sent to the School Administrator regarding access to the web portal for Proposal submissions. This eBlast will contain a hyperlink to the web portal – all Proposals should be submitted to Sponsor via the web portal link in the eBlast no later than April 30, 2021 at 11:59 p.m.
Proposals must include, without limitation, full descriptions, and budget for the Project. Full Proposals must be received by April 30, 2021, at 11:59 p.m. EST.
d. The Sponsor’s clock is the official time clock of the Program. Proof of submission does not constitute proof of receipt.
All Proposals must be submitted in English. Each Proposal must be accompanied by up to six (6) images in JPEG (max size 5MB), GIF, PNG and TIFF format, or one (1) video (max size 50MB), MOV, MP4, M4V or WMV format. Proposals must be the original work of the Respondent and may not have been previously published, released or distributed in any form, or may not have won any award outside of the Program. Addendums and/or extensions to a Respondent’s prior winning proposal are eligible for submission into the 2021 Program, as long as the work associated with Respondent’s prior winning proposal is complete (see the Eligibility section (c) for proof of completion requirements).
All Proposals must include the following:
a. A detailed written description (150 words or less) of a proposed project for your campus (the “Project”).
Project description should provide an explanation of how and why the Project will transform and benefit your HBCU campus using resources available through Home Depot. For example, the Proposal could be: replacing kitchen appliances, light fixtures or windows; refurbishing bathrooms, including plumbing and electrical work; painting exterior walls; replacing roof or HVAC systems; or professional grading of fields. The foregoing list is not exhaustive; Projects must be sustainable and/or provide long-term benefit to the campus.
Project description should provide a budget for the project, which includes, but is not limited to: 1) Materials available through Home Depot; and, 2) Grants must be used for campus improvements that are positive, sustainable and/or provide long-term benefit. Proposed improvements remitted should fall within one (1) of the following categories to be eligible:
b. Projects must be completed with a budget of no more than $20,000 - $75,000 respectively.
c. A timeline for the project, including proposed start date and length of time to complete the project.
d. Sponsor reserves the right to reject a Proposal that that does not meet these minimum standards and require Respondent to resubmit the Proposal or risk forfeiting eligibility for a CIA Grant.
All CIA Grant awards will be announced on or around April 17, 2021. This date is subjected to change. On the same announcement date, Respondents will also be notified via the e-mail addressed provided in their Proposal.
A total of thirty (30) grants are available to be awarded. Subject to the above described criteria, the following grants are available for qualifying Proposals: Ten (10) CIA Grants ranging between $20,000 - $75,000 per Cluster. Each Respondent is eligible to receive only one CIA Grant. Grants are awarded in the form of a The Home Depot Gift Card (“Gift Cards”). Gift Cards are only redeemable for products and services sold at The Home Depot stores. Sponsor reserves the right to award fewer Grants, or not to award any Grants, if, in its sole and absolute discretion, it does not receive a qualified Proposal. All Grantees may be required to execute a grant award agreement (“Grant Award Agreement”) that will detail the terms and conditions of the Grants. ANY AND ALL TAXES ARE THE SOLE RESPONSIBILITY OF THE GRANTEE. All properly claimed prizes will be awarded. Project development forms and Store Quote, as provided upon notification of award, must be completed by all winners in conjunction with their designated local Home Depot store for a Grant to be released.
CAMPAIGN OF THE YEAR AWARD PROCEDURES
The “Campaign of the Year Award” will be given to a Respondent whose Program campaign proves to be original and particularly effective. Specifically, Entrants must provide the campaign’s objective and a description of marketing activities deployed. Respondent submissions must all include the following:
How Respondent galvanized your campaign efforts;
How Respondent engaged alumni, current students, and your community;
Discuss Respondents’ entrepreneurial spirit and what made Respondents’ campaign successful; and,
Results achieved with the campaign;
One (1) COY Grant will be made to the winning Respondent in the amount of $45,000.
Eligibility The Campaign of the Year Award is open to Respondent schools in every HBCU Cluster and requires a separate entry from the Campus Improvement Grant process. Respondents are eligible to receive both a CIA Grant and COY Grant. In the event that a Respondent submits a winning Proposal for a CIA Grant in their cluster and is also selected for the COY Grant, the Home Depot will award the participating school both awards.
**Entry Specifics** The Campaign of the Year Award Entrants can use any form of media to tell their story i.e. report, video, photograph, etc.), but must be submitted consistent with the following specifications:
Digital Images: Must be RGB in JPG format with a maximum width of 1024 pixels and a maximum height of 768 pixels at 72 dpi. (NO EXCEPTIONS)
Video Entries: Must be in .MOV, MP4, or MPG format, with a maximum file size of 1 GB. Must include 4 seconds of black and no slates or bars at the beginning of each video and 2 seconds at the end.
Audio Entries: Must be submitted as an MP3, WAVE, or AIFF file with a maximum file size of 5MB.
Strict adherence to these submission guidelines are required. Submissions that do not meet these requirements will be disqualified – NO EXCEPTIONS.
**How to Submit** On or about February 15, 2021, an eBlast will be sent to the School Administrator regarding accessing the web portal for COY Grant Submissions. This eBlast will contain a hyperlink to the web portal – all COY Grant Submissions should be submitted to Sponsor via the web portal link in the eBlast no later than March 15, 2021 at 11:59 p.m.
Strict adherence to these submission guidelines are required. Submissions that do not meet these requirements will be disqualified – NO EXCEPTIONS.
A panel of judges organized by Sponsor will select the COY Grant winner.
The COY Grant Winner will be announced on April 14, 2021
CONDITIONS OF PARTICIPATION
Limit of one complete online application per HBCU for CIA Grantor and the COY Grant. Submission of a Proposal constitutes Respondent’s agreement to be bound by these Rules and by the decisions of the Judges and Sponsor, which are final and binding on all matters pertaining to this Program. Return of any Grants/Award notification may result in disqualification and selection of an alternate Grantee. Any potential Grantee who cannot be contacted within ten (10) days of the first attempted notification may be disqualified and forfeit any Grants to which it may be entitled. Potential Grantees may be required to sign and return an affidavit of eligibility/liability and, where legally permissible, a publicity release, and any other applicable forms required by a taxing authority within fifteen (15) days following the date of first attempted notification. Failure to comply within this time period, and any other conditions listed herein, may result in disqualification and selection of an alternate Grantee. Acceptance of the Grants constitutes permission for, and Grantee’s consent to, Sponsor and its agencies to use the Grantee’s name, the Proposal, the school name and logo, and to take and use photos and video footage of the project execution and Grantee’s campus (“Content”) for advertising and promotional purposes without additional compensation, unless prohibited by law. Grantees may also be required to submit a written release from any persons appearing in such Content. As a condition of participation, Grantees agree that they will make available representatives from their institution to participate in publicity and promotional activities, and events and/or press conferences held within a reasonable timeframe after the completion of the projects, including, but not limited to, taking part in a check presentation during half-time at Grantee’s home football game of Sponsor’s choice. All projects must be completed on or before December 31, 2020. Grantees that do not adhere to this timeline could forfeit their ability to participate in the future.
To be awarded a CIA Grantor a COY Grant, the campus facility/facilities that are the subject of the applicable Proposal must be in a minimum state of condition that would allow the planned activities in the Proposal to proceed without any necessary remedial actions (e.g., no significant mold/mildew, structural damage, or dilapidation concerns that would deem the facility/facilities unsafe) in the sole opinion of Sponsor. If a Respondent is awarded a CIA Grant or a COY Grant, and Sponsor later discovers that the applicable facility/facilities referenced in the Proposal is not in such minimum condition, Sponsor may disqualify Respondent and revoke any awarded Grants and choose an alternate winner.
PROMOTION OF PARTICIPATION
Respondents are permitted to promote their involvement in the Program; however, all such promotional and advertising materials must be approved in writing in advance by Sponsor. No Respondent or representative of any Respondent can take part (or agree to take part) in any media interviews or events or issue any press releases or other announcements regarding participation in the Program without the prior written consent of Sponsor. Grantees agree to distribute either direct mailings or email correspondence to Grantees’ alumni at Sponsor’s request, on Grantees’ letterheads or from Grantees’ email accounts, respectively, promoting and updating alumni on Grantees’ participation in the Program, provided, however, that Grantees agree to be designated as the official senders of such mailings. In the case of email distributions, Grantees shall comply with all applicable local, state and federal email marketing laws, including, but not limited to, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.
NO RECOURSE TO JUDICIAL OR OTHER PROCEDURES
To the extent permitted by law, the rights to litigate, to seek injunctive relief or to make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Program are hereby excluded, and each Respondent expressly waives any and all such rights. In the event that a court of competent jurisdiction finds the foregoing waiver unenforceable, Respondents hereby consent to jurisdiction and venue residing exclusively within the federal or state courts in the state of Georgia, and agree that any and all disputes, claims and causes of action arising out of or connected with this Program or any Grants shall be resolved individually, without resort to any form of class action. Respondents agree that all issues and questions concerning the construction, validity, interpretation and enforceability of the terms of these Rules, or the rights and obligations of Respondents and Sponsor in connection with this Program, shall be governed by, and construed in accordance with, the substantive laws of the State of Georgia, without regard to Georgia conflict of law principles. Under no circumstances will Respondents be permitted to obtain awards for, and Respondents hereby waive all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, and Respondents further waive all rights to have damages multiplied or increased.
WARRANTY, INDEMNITY AND LIABILITY
By participating in the Program, Respondents agree to waive any right to claim any ambiguity or error in these Rules or the Program. Each Respondent certifies that its Proposal is original, that it has been authorized by its administration to apply to this Program, and that no law, rule, or regulation would prohibit Respondent from accepting a grant under this Program from Sponsor. Each Respondent further agrees not to submit any Proposal that (a) infringes any third party proprietary information, intellectual property, industrial property, personal rights or other rights, including, without limitation, copyright, trademark, patent, trade secret or confidentiality obligation; or (b) otherwise violates any applicable law, rule or regulation. Each Respondent hereby releases and agrees to indemnify and hold harmless Sponsor, Instagram, Twitter, and each of their parents, subsidiaries, affiliates, agents, directors, officers, employees, representatives and assigns from and against any liability, claims, demands, losses, damages, injuries, costs and expenses of any kind arising from or in connection with, either directly or indirectly, from: (1) the awarding, acceptance, receipt, possession, use and/or misuse of any Grants awarded herein; (2) participation in the Program or any Program-related activities, including, but not limited to, traveling to or from any Program-related activity; and (3) any act, default or omission of the Respondent and/or a breach of any agreement, representation or warranty set forth herein. Sponsor is not responsible for any typographical or other error in the printing of these Rules, administration of the Program, or in the announcement of the Grants. Due to the unique nature and scope of this Program, Sponsor reserves the right to alter or modify these Rules at any time. Upon awarding a CIA Grantor COY Grant to a Grantee, Sponsor will be deemed to have awarded the Grants to the Grantee with Grantee assuming full responsibility for the Grants and resulting campus improvement.
A Respondent may be prohibited from participating in this Program if Sponsor, in Sponsor’s sole discretion, reasonably believes that the Respondent has attempted to undermine the legitimate operation of this Program by cheating, deception or other unfair practices, or annoys, abuses, threatens or harasses any other Respondents, the Sponsor or associated agencies. Any false information provided within the context of the Program by any Respondent or noncompliance with these Rules or the like may result in the immediate disqualification of the Respondent from the Program.
Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission. Sponsor is not responsible for theft or destruction, or unauthorized access to or alterations of Proposal materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions, or limitations of any kind. Sponsor is not responsible for inaccurate transmissions of or failure to receive materials or Proposals on account of technical problems or traffic congestion on the internet or at any website or any combination thereof. If for any reason the internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, disruption or termination of the website for any reason, or any other causes that corrupt or affect the administration, security, fairness, integrity or proper conduct of this program, Sponsor reserves the right at its sole discretion to immediately cancel, terminate, modify or suspend the Program. Caution: Any attempt by a Respondent to deliberately damage any website or undermine the legitimate operation of the Program is a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such Respondent to the fullest extent of the law.
Calling us at 1-800-553-3199
Faxing us at 1-877-496-9470
Accessing your registration information on our Sites
Registering or changing your privacy preferences at www.homedepot.com/privacypreferences
Writing Home Depot at the following address (please include your email address and phone number with your correspondence along with the information needed to support your request):
For residents of the United States, Mexico and other countries Home Depot Store Support, Inc. Attention: Privacy Official Customer Care 2455 Paces Ferry Road Atlanta, GA 30339-4024
If any provision(s) of these Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.
To obtain a list of Grantees, send an email to firstname.lastname@example.org after May 24, 2021; available for 60 days.
The Sponsor of this Program is Home Depot Store Support, Inc. with an
address of 2455 Paces Ferry Road, Atlanta, GA 30339. Mailing Address:
The Home Depot RETOOL YOUR SCHOOL Program c/o UniWorld Group, Inc. 1175
Peachtree St. NE, 10th Floor, Atlanta, GA 30361